I spent 35 years in U.S. television broadcasting, first in front of the camera covering national events like the Oklahoma City bombing, 9/11, and the Branch Davidian standoff, then behind the scenes running shows and newsrooms.

Ten years ago, I moved to the UK and pivoted to leading digital transformation for large-scale UK government projects.

Today, I'm a management consultant specializing in the human side of AI adoption and technological change. Not the coding, but the communication, strategy, and change management that makes transformation work.

I combine broadcast journalism expertise with digital transformation leadership to help women over 40 navigate perimenopause, AI disruption, and career evolution simultaneously.

I also lived it.

Perimenopause hit me hard while leading multi-million pound UK government IT programmes.

The mental health crisis nearly cost me everything.

I built The Gen X Advantage because I watched too many brilliant GenX women in their 40s and 50s—women with decades of experience, judgment, and grit—begin to question their relevance in a world obsessed with youth and speed.

I've spent 35 years leading through technological disruption, from typerwriters to computers, tape-to-digital in broadcasting to AI implementation in UK government agencies. I've watched how confidence erodes when the rules shift, especially for professional women navigating perimenopause while trying to master AI.

That crisis taught me something the textbooks don't:

Your brain at midlife isn't declining—it's reorganizing.

Here's what the brain science actually says about women over 40:

Neuroscience research shows that women's brains become more strategic, emotionally intelligent, and integrative during perimenopause and beyond. You're trading memorization for synthesis, tactical execution for strategic vision. This is why perimenopause brain fog feels disorienting—your brain is rewiring itself for higher-level cognitive work.

AI doesn't erase that advantage. It amplifies it.

Artificial intelligence rewards deep pattern recognition, strategic judgment, clear communication, emotional intelligence, and systems thinking—skills you develop over decades of professional experience. They don't expire at 40. They compound.

The Gen X Advantage exists to give women 40+ the tools, language, and strategy to leverage both their changing brains and AI.

WHAT WE TEACH: FOUR PILLARS

Strategic intelligence across brain science, AI, career strategy, and real talk

We educate professional women over 40 across four core areas:

BRAIN SCIENCE FOR WOMEN 40+

Understanding your cognitive reorganization

Understanding the neuroscience of perimenopause and cognitive recalibration. Learn why perimenopause brain fog is actually cognitive reorganization, not decline. Evidence-based brain science education that helps you work with your changing brain, not against it.

AI MASTERY FOR NON-TECHNICAL WOMEN

No coding required, just strategic advantage

AI training that makes artificial intelligence practical and accessible for non-technical professionals. Learn to use AI as your competitive advantage, not your replacement. No coding required. Just practical AI skills for women over 40 that leverage your decades of experience.

CAREER STRATEGY FOR MIDLIFE

Build power, don't shrink

Career advice for women 40+ focused on positioning your expertise as your competitive edge. Whether navigating a midlife career change, building a business after 40, or positioning for leadership, we teach you how to build power, not shrink.

REAL TALK

Permission to be ambitious after 40

Honest conversation about perimenopause symptoms, workplace ageism, and ambition after 40. Permission to be ambitious. Evidence-based power, not toxic positivity.

Because women in their 40s, 50s, and 60s aren't behind in the AI era. They're built for it.

While younger professionals are still building pattern recognition and judgment, GenX women have been developing these skills for decades through 20-30+ years of professional experience, leading through multiple technology disruptions, managing teams, navigating organizational change, and building deep domain expertise.

AI rewards experience. Speed is cheap. Judgment is expensive.

Your decades of professional experience are your strategic advantage in the age of AI.

This isn't self-help. It's strategic intelligence for GenX women leading the second half of their lives with clarity, skill, and unapologetic ambition.

The Rewrite (Weekly Newsletter)Your Wednesday strategic intelligence briefing

Strategic intelligence every Sunday. Brain science for women 40+, AI mastery training, career strategy, and real talk about perimenopause and building power at midlife.

The Rewrite Advantage (Monthly Newsletter) Monthly overview for strategic thinkers

Monthly curated insights for women over 40 who want strategic overview. Best of The Reckoning plus exclusive deep dives.

Courses Skills-based training, not empowerment fluff

Brain science education for perimenopause, AI training for non-technical women, and career strategy frameworks for building power at midlife.

The Inner Circle (Community-Coming Soon)For women done shrinking, ready to build

Vetted community for ambitious GenX women done apologizing and ready to build.

I don't believe in toxic positivity, empowerment without skills, or telling women over 40 to lean in without giving them actual tools.

I do believe in evidence-based brain science for perimenopause, practical AI training for non-technical women, career strategy built on experience as competitive advantage, and honest conversation about what's hard.

Professional women 40+ who refuse to shrink

You're in the right place if you're:

✓ 40-60 years old (Generation X)✓ Professional woman with 15-30+ years of experience
✓ Navigating perimenopause while building your career
✓ Experiencing perimenopause brain fog or doubting your abilities
✓ Ready to learn AI but hate tech bro culture
✓ Not technical but strategic
✓ Done shrinking, ready to build

Professional Background:

• 35 years U.S. television broadcasting (on-camera and newsroom management)
• 10 years UK digital transformation leadership
• Management consultant on large-scale UK government IT projects
• Expert in AI adoption, strategic communication, and change management

Brain Science & AI Expertise:

• 3+ years researching neuroscience of perimenopause
• Leading AI implementation on multi-million pound government programmes
• AI training for non-technical professionals
• Translation of complex brain science into practical application for women 40+

Lived Experience:

• Currently in perimenopause
• Survived severe mental health crisis related to undiagnosed perimenopause (2019)
• Daily management of perimenopause symptoms while leading high-stakes projects

Professional Background:

• 35 years U.S. television broadcasting (on-camera and newsroom management)
• 10 years UK digital transformation leadership
• Management consultant on large-scale UK government IT projects
• Expert in AI adoption, strategic communication, and change management

Brain Science & AI Expertise:

• 3+ years researching neuroscience of perimenopause
• Leading AI implementation on multi-million pound government programmes
• AI training for non-technical professionals
• Translation of complex brain science into practical application for women 40+

Lived Experience:

• Currently in perimenopause
• Survived severe mental health crisis related to undiagnosed perimenopause (2019)
• Daily management of perimenopause symptoms while leading high-stakes projects

Your brain isn't breaking. It's breaking through.

Your brain isn't breaking. It's breaking through.

Your career isn't ending. It's evolving.

Your experience isn't outdated. It's your competitive edge in the age of AI.

As Marcus Aurelius might say: The obstacle is not in your way. It is the way.

As Brené Brown would remind us: We do hard things.

And as Olivia Pope would insist: It's handled.

• Welcome to The Gen X Advantage—where midlife becomes your competitive edge.

READY TO LEVERAGE YOUR ADVANTAGE?

[SUBSCRIBE TO THE RECKONING →]Weekly strategic intelligence for women 40+

[EXPLORE COURSES →]Brain science, AI training, career strategy

[JOIN THE PAD →]Community for ambitious GenX women

[READ FOUNDER'S STORY →]The full story of 2019 and why I built this